5 March 2018

Website Creation and its Cost Implications


© 2017 March Oyinki
Introduction:

The growth of the digital marketing industry has led to an increase in the number of new websites owned by startups. The reason for this increase is not farfetched; digital marketing has enabled even small mum and pop shops make significant progress and increase sales by been present on the Internet.

Affiliate marketing, which is one of the most effective digital marketing channels, avails tremendous opportunities to many individuals who sell affiliate products on their blogging sites, by embedding content codes in for of banner or text, and as a result, they earn substantial commission. Many business owners find it quite challenging to setup a website because of the huge cost, which they sometimes incur to design a website that is fully interactive.

High cost is one of the main reasons why several business owners are unable to setup their own website. The cost of a website is determined by factors such as domain name registration, hosting of the site, secure certificate fee, site backup fees, ecommerce functionality, email accounts and many other optional services that attract a fee.

Domain Name Registration

The registration of a domain name plays a crucial role in determining the cost of a website. Domain name can either be free or paid for, and it can sometimes be expensive, depending on the registrant. Some registrants offer a fee domain when you subscribe to their hosting service. At the same time, there are domain names that are categorized as premium. These type of domain names are those that contain common or short English words or abbreviations.

For example, to register the domain name Joyfulthingz.com cost over 7,000 pounds on GoDaddy, which is about 3 million Naira, and the same domain name with a .org extension cost far much less and as low as 5 pounds.

Hosting Service:

The type of hosting service you choose can influence the cost of your website as well. Using a tier-1 registrant often attract higher fees. By tier-1 registrant, I mean the global leading hosting service providers, such as GoDaddy, Register, 1 & 1, inMotion, HostGator and many others. Sites such as WordPress and Wix, which offers free hosting site are more affordable for new startups, who have issues with cost.

There are other small registrants that charge less, which are more exposed to hackers and viruses, therefore have higher downtime rates.

Secure Certificate:

Secure or SSL Certificate is a requirement for websites that want to protect their data, especially, when they want to carry out ecommerce transaction. GlobalSigns describes SSL Certificates as small data files that digitally bind a cryptographic key to an organization's details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.

Ecommerce Functionality:

Introducing ecommerce features on your website is one of the most important requirements if you want to transact business such as sell products and services and can transfer funds on your site. Ecommerce services are offered by most hosting providers and the cost varies.

Site Backup Services:

Many hosting providers offer site backup services as optional. This allow site administrators to protect the content of their website such that they are able to restore the site content in the event of a crash or accidental deletion of the uploaded files.

Email Account:

To setup a domain name email account is an important aspect of owning a website. If you have setup a website and you are still using a free email account, such as Yahoo! or Gmail, is quite out of place for a business website. It is either the site owner does not know the advantage of owning a domain name email or cannot afford the cost. Email is an essential part of the corporate identity of the company, and it is as important as the hallmark, location address, phone numbers and slogan.

Conclusion:

Each of the above factors attract different charges and could all build up to so much at the end of the day, and domes with some financial consequences that could prevent or discourage many new startup, particularly those that do not have sufficient funds to pay for such cost.

When a new startup experiences a situation whereby some or all of the required website features becomes unaffordable, remember that there are free versions of most of these services, though they may compromise the integrity of your website.

26 February 2018

Anti-Social Media Policy: A Bad Corporate Strategy



© 2018 March Oyinki
Social media is a $2 trillion-dollar industry, and it is not one that can be easily wished away by any form of anti-social media campaign or policy, particularly not by a few corporate entities. Social media have generated more revenue than all the traditional advertising channels combined, including TV, radio, billboards and newspapers.

It is also one of the industry that have created more jobs in the last few years. Social media is evolving rapidly and increasingly, it is also becoming an ecommerce platform, which is often used by business owners to promote sales of their products and services. There are practically no corporate organization that is without some form of social media presence, and it has now become an important channel for customer feedback and stakeholder engagement.

The corporate world accounts for 61% of all web traffic, and corporate social make up only 4% of this number. The growth of the Internet is influenced tremendously by the global business community. Research shows that 70% of web traffic occur within the work hours of 9am to 5pm. By this statistic, it becomes clear that a larger percentage of the audience of most digital marketing campaigns target the working class.

The number of social media sites globally, currently numbers about 210, and one begin to wonder how such large number of social networking sites would be scrambling for just 4% of the social media users available in the corporate sector. This figure is quite dismal, particularly when considered from the angle of ecommerce.

Entrepreneurs are the ones who need to sell their products and services, so they are the people that should encourage increased participation on social media. Regrettably, that is not the case, because despite the low social media presence of the corporate sector, increasingly, efforts are made by some multi-nationals to cut down on access to social media sites within their organizations.

The question therefore, is who is going to buy the products and services that these organizations produce and are advertising regularly on the Internet and through social media platforms? When many B2B audience in various organizations have been eliminated to the barest minimum by the same companies that have continued to spend millions of dollars in advertising budget.

It is quite disappointing to notice that many corporate organizations are beginning to introduce anti-social media policies in the workplace; and this is regardless of the present poor social media traffic coming from this sector. Evidently, most companies do not have competent social media advisors that can guide and help them to develop an effective social media policy with a high ROI.

Any corporate entity that fails to understand the importance of social media in the daily running of its business, is shamelessly ignorant; because 24% of smartphone users are in the corporate sector, and that is out of the 90% of total smartphone users there are globally. Statistically, it means that 20% of employees that are using smartphones, do so after work hours, while the remaining 4% use it during working periods.

As one who has been in the corporate sector for a long time, I can say quite confidently, that most of the 20% after hours usage of social media, is for sending business related messages to colleagues, requesting for reports and updates of transactions that happened during the day at the office. This whole issue about ‘zero-social-media-in-the-workplace’ campaign, is a story only for the marines.

It is time for the corporate sector to accept the reality that social media is the modern method of communication. If anyone object to this fact, then they should check the last time they used a facsimile machine to transmit a business correspondence. Even sending SMS messages has become old school. Is there a single day that passes without you receiving or responding to a WhatsApp message on your smartphone?

This anti-social media fallacy by the big corporations, must stop and they should face the truth – that social media is here to stay and the earlier this sinks in, the better it is for the industry.

19 February 2018

Entrepreneurship Vs. Employment – The Digital Marketer’s Stand Point



© blackmensdossier.com

In the cause of my digital marketing practices, while prospecting and trying to market website design and digital marketing services to both high net worth individuals and small business owners, I have come across certain category of individual who are gainfully employed and have several years of work experience, with a stable financial background, enough to finance a medium sized enterprise without any form of assistance from a financial institution.

The position of this set of people is quite an enviable one. They have a lot to their advantage, which if harnessed properly could provide the basis of a successful business startup. At the level they are, all the requirement they need to setup a thriving enterprise is available, and the fact that they have an occupation in their present employment resolves one of the vital requirement of a new startup, which is the necessary skill set.

The other aspect that also counts in their favour is experience, especially for those that have put in above five years of service. For many in this category, who may have also built a strong industry networking during their cause of work, have the necessary contact and industry knowledge of the big players. They have most of what they need to startup, such as finance, skill, experience, networking and knowledge of the industry.

Sadly, a large percentage of people in this category have no immediate plan to startup their own business, despite the enormous resources in their disposal. These group of people are often the ones that are the big spenders, buying a new car worth over $120,000, spend even more in purchasing a new house in a porch estate and embark on frequent expensive trips abroad during their vacations.

Do you know that the cost of acquiring such a car alone, may be enough to setup a functional service business or a cottage industry, which include the building, furnishing, machinery, raw materials and staffing cost that potentially, can pay the salary they currently earn? Some people are not just cut out to make money outside gainful employment.

On the contrary, there are this other group of people who do not have all the finances, contact, skill and experience of the first group, but endeavour to start up their own business while still in employment. This group constitute the small shop owners scattered around you. They are the ones you also find online using digital marketing channels to promote their business and making a fortune out of it.

This group of people are the hard-working ones and they are the prosperous group of people who will not be destabilized should their full-time employment stops, either by retirement or they are kicked out. The extra stream of income they have built through their enterprise over the years finally pays off in the case of any eventuality. On the other hand, the first group of people with the extravagant lifestyle will experience quite the opposite; they will experience greatly disability and shock.

Digital marketing is the best method to promote your product and services and increase sales. It is also the most cost-effective channel of advertising. Research shows that digital marketing is 65% less costly than traditional advertising and produces thrice the return on investment. If you are an entrepreneur and are not already using digital marketing to boost sales, start now.

Well, if you are in the category of those who are gainfully employed and have not yet started your own small business already, now is the time to kick off. Don’t wait until you are kick out, because it may be too late.

15 December 2017

The Role of Digital Marketers in the Industry


Digital marketing means different things to different people, but generally, it encompasses a wider variety of things, among which are developing marketing strategies, site management, campaign curation, analytics, social visibility, SEO and SEM, brand promotion, content development, education, product review and development.

Digital marketers need to be on top of their game, becoming almost like a miracle worker who know all things and make all things possible. This is so because for a customer who has invested heavily on a marketing campaign, he needs every possible reassurance from the digital marketer that the campaign will produce the desired result both penetration and RIO.

Developing Marketing Strategies

The most important role of digital marketers and the foundation upon which the industry revolve is the ability to developing effective marketing strategies, which contains well-thought-out plans and policies that provides all the necessary guidelines needed to create visibility for the product or brand as well as increase return on investment (RIO). The need for the digital marketing professional to acquire the relevant skill-sets to perform this function cannot be over-emphasized. 

Website Management

Website management does not referring only to websites, it includes social media sites, and as a digital marketer, possessing the able to manage client’s sites, whether social media, blog or website, gives the digital marketer an advantage. Managing a website allows full access to the customer’s site c-panel, which then creates the opportunity to update the site regularly without having to relate with web developer and IT team members of the various companies.

Website management services most often resides with web designers and developers or management by an IT team within the organization. It creates more benefit for the digital marketer if this function comes under their portfolio thereby increasing the profile of the digital marketer.

Campaign Curation

In digital marketing, content is king. Content forms an integral and very important aspect of digital marketing. Content is crucial for social media managers, just the way it is for curators and digital marketers. Curating appealing content is the backbone of any digital marketing campaign and it determines how much engagement and leads a site receives, which converts to higher returns subsequently.

In order to curate appealing visual content, a good concept development, graphics design and video editing skills becomes an essential dynamics for the digital marketer, and that is because it provides much flexibility and creates the ability to conceptualize campaigns, curate illustration and produce video contents for the client’s sites.

Analytics

Analytics is the soul of digital marketing because it brings to life all the little details about site visits, social engagement, age, sex and location of the audience, as well as the performance of adverts, campaigns or other curations. Analytics help to pull together all the different performance indices in a single dashboard known as big data today, which provides all the relevant information the digital marketer require for market and product evaluation, follow market trends and take critical marketing decisions. 

Social Visibility and SEO

Social media receives more attention because it is the most popular digital marketing channel, and it is equally an ideal tool for search engine optimization. The popularity that social media enjoys has led many to confuse social media marketing for digital marketing. Social media is only a part of digital marketing that contains other channels such as content marketing, affiliate marketing, email marketing, influencer marketing, mobile marketing etc.

Brand promotion

The core of digital marketing is brand promotion. The whole idea of marketing on the Internet is to reach a wide global audience. Both individuals and companies have used the Internet to promote their products and services, and the digital marketer is at the forefront of this exploit, providing the relevant expertise to support to brand owners and at the same time propagating growth in the industry.

Content Development

A good digital marketer should be able to help website owners develop appropriate and engaging content for their sites. The entire digital marketing effort, notwithstanding the amount of investment sank into it, will turn out to be a flop if the destination site does not have good content with fresh, accurate and adequate information about the brand.

Another crucial point is that how long visitors remain on a site depends largely on how engaging the contents are. Sites with scanty and poor content have very low retention rates, which consequently result in abysmal performance and disappointing sales figures.

Education

The digital marketing industry clearly boast of some of the leading bloggers and high revenue earners on the Internet, providing educational materials on various aspects of digital marketing online. Any digital marketer, who is serious and wants to gain relevance and become prominent, must indulge in writing articles constantly to educate the public or provide training in form of webinars, video or classroom sessions.

Product Review and Development
Digital marketers conduct lots of research, and as a result they are disposed to crucial industry information, which they could share and use to better the industry by writing reviews and spotting areas of weakness, suggesting improvements in whatever subject they choose to pay attention to, which may be a product, service or software.

Being a digital marketer, what I enjoy the most is writing product reviews, because it has earned me the greater satisfaction this year. Two of my reviews have contributed to significant improvements on the Internet. LinkedIn and WhatsApp, which are two of the world leading social media platforms, have made critical improvement on their sites because of reviews I wrote about them.

17 November 2017

Corporate Emails Boost Credibility of Startup



Availability of fund is an essential element in establishing a business. Entrepreneurs who do not have sufficient startup capital, are often forced to suspend or eliminate out-rightly, certain aspects of their business plan, which they consider not to be crucial. This is one of the major reasons why many small business owners all over the world, fall into the temptation of subscribing to free email accounts, instead of registering a domain name email, which they see as a way of saving cost.

These startups fail to realize the implication of their actions. It is understandable if an individual decided to use free email account as a main email address or an alternate email, but such email must not be for business purposes. Some of the popular email services that startups subscribe to include Gmail, Yahoo and AOL.

There are many reasons why free email accounts are unacceptable for use as business email addresses, and the following are some of them:

1.   Free email accounts are meant for personal use:

When registering a new email account with any of the email service providers, one of the mandatory fields you are required to fill are the date of birth and gender fields. These fields clearly point to the fact that it is not meant for use as business email address.

2.  Free emails are unaccepted for Email Marketing:

Often, it is unacceptable to use email accounts that are free for email marketing campaigns by most email marketing software applications. Domain name email addresses are best for email marketing campaigns.

3.  Attracts Unsolicited Advertisement:

The terms and conditions for owning a free email account is because the service providers reserve the right to place advertisement on your account. These unsolicited advertisements could sometimes be quite annoying, and that is the reason for Ads Blocker software.

4.  Free Email Accounts are Associated with Scam:

Free email addresses are often associated with ‘scam’ mails. The Yahoo email is particularly notorious for being used by ‘scammers,’ especially in parts of Africa. In Nigeria scammers are tagged as 419 reference to a section of the countries criminal code and they are also referred to as Yahoo boys.

5.  Free email accounts lack credibility and are untrusted:

The business community does not regard as important emails sent through free accounts. This lack of trust also limits the scope of the kind of transaction that could be executed with free email accounts to small contracts. Large transactions are often cancelled, because companies using such email accounts are seen as untrustworthy.

Registering a domain name email address is not expensive. Some domain registrants offer free domain name emails when you subscribe to their hosting services. Domain service providers such as GoDaddy, 1+1, Register.com and others offer email domains for as low as $12 per month. It is very important that as a new business startup, you endeavour to register a formal email account with your trade mark. That way, every email that you send out to your customers bears your hallmark, which in itself is a free form of advertisement.

Registering a domain email comes with some advantages and the advantages of owning a corporate domain name far out weights the free email account option. It also provides the opportunity of being used subsequently as the domain name for your website whenever the time is ripe. Many new business owners who cannot afford setting up a website at the beginning, first subscribe to a domain email account using their corporate hallmark, which is eventually becomes their website address.

Business is all about credibility, and owning a domain email account is one of fastest ways to build credibility. Therefore, it is very important that from the unset, you start on your best foot by ensuring that the email address of your business is reflective of your brand image.

10 November 2017

Why I Stopped Writing on LinkedIn

© March Oyinki 2017

If you are a digital marketer, then you should be able to understand why it is importance having an environment that allows you to embed affiliate codes in your content. I started writing articles and posting them on Linked because at the time I was na├»ve, and as a new LinkedIn subscriber, all I wanted was just to make a mark by posting as many articles as possible and improve my profile rating on the platform.

Actually, I started writing articles and posting them on Linked sometime in January 2017. After I had written quite a number of these articles, I came to the realization that I was not able to embed my affiliate codes on the articles; and as a digital marketer, it is not enough for me that all I could achieve on my LinkedIn page was merely posting of articles.

Rather than earn commission from my affiliate links and banners, what I could get in return for all that work, was engagement; that is, likes, shares and comments, which was even not forth coming as expected, and that I understand, because I was just a fresh subscriber on LinkedIn. This situation of not earning from my LinkedIn posts started getting me frustrated; and that was when I resorted to creating a blogger account, which allows me to embed affiliate codes, and that is where I currently post all my articles and my income stream has steadily increased.

Google’s blogger provides the opportunity to embed codes on my articles and promote affiliate banners, which enables me generate income through advertisers’ commissions, an opportunity I never got posting on LinkedIn. While I am now able to earn extra income doing what I enjoy most, which is writing about digital marketing using Blogger.

I found LinkedIn to be interested only in making money out of its subscribers, and not interested in helping digital marketers that signed up with them to earn some income from affiliate links and banners. The irony is that, though LinkedIn advertises on Google AdSense, it would not allow digital marketers to embed AdSense codes of their content under the LinkedIn platform.

Affiliate codes are a vital part of revenue generation strategy for digital marketers, and any platform that does not support the promotion of affiliate links and banners are just not ready for the digital marketing industry. LinkedIn may be the best B2B social media channel and highly favoured by digital marketing practitioners, most especially for attracting engagement and leads generation, but it is certainly rated low in affiliate revenue generation, which is the largest source of income for digital marketers.

Rakuten Affiliate Network Welcome Program


With the metamorphoses that the digital marketing industry is currently experiencing, and the insurgence of smartphones and wearable devises, 5G internet connectivity, and the increasing use of content types such as video streaming, animated GIF, videography as well as the predominance of mobile marketing, the B2B social media environment is experiencing dramatic transformation.

Digital marketers have now started exploiting new B2B social media options such as Facebook, Instagram, YouTube, Google+, which are now giving LinkedIn a run for their money. LinkedIn, the leading B2B social media channels, would soon find it difficult to maintain its leading position, if the company fails to keep up with the trends and support these new technology.

Though LinkedIn finally introduced video streaming after a lot of pressure was mounted on the company by subscribers such as myself, it now realized that they have to follow the trends in the industry. Likewise, if LinkedIn upgrades the features on desktop GUI so that it introduces features that accommodate the embedding of affiliate codes and allow digital marketers display links and banners; it would enormously increase the number of digital marketers using LinkedIn, and help the company continue to remain relevant in the industry.

For most digital marketers, it is beyond simply attracting engagement; it is actually more about generating leads that become conversion. The bottom line is sales and high return on investment. There is no sentimental attachment to a social media channel used by a digital marketer, especially those channels that does not support their income streams; such channels are quickly dropped and with me, that is exactly what happened to LinkedIn.

The inbound marketing strategy of LinkedIn requires some strengthening if truly, they want to reinforce their strong hold in the B2B social media segment. One of the ways they can do this is by allowing affiliate codes and links to be embedded on the LinkedIn platform. If this is done, it would help attract higher numbers of digital marketers to use the site.

7 November 2017

How Merchants Affects Affiliate Marketing Performance

© March Oyinki 2017

As a website owner or a blogger, placing ads on your website is one of the lucrative ways to earn income. Some websites generate substantial amounts of commission from affiliate banners. Therefore, acquiring the prerequisite knowledge on how to choose the right affiliate merchant’s banner or link to display on your site is quite crucial and it is an important factor in determining how successful a blogger can become.

Curating interesting and professional content on your blog is very important, because content is king in digital marketing. One of the ways digital marketers make additional income is by getting subscribers to pay for eBook downloads or register for webinars. Affiliate links and banners remains a powerful means to attract readers to websites that offer products and services with related content, which are often pecially recommended by the experts also referred to as influencers.

There are several merchant products and service providers on various affiliate programmes. Choosing the right affiliate programme is one thing and knowing the advertisers that pay higher commissions and produces high conversion rates is another. Affiliate links and banners with higher commission is important, but what is even more important is higher conversion rate.

Banners with higher conversion rates generate higher income then those that offer higher commission. Building the right relationships with advertisers, ensuring you have the right partners in your program and constantly updating your content increases your conversion and chances of earning higher commission.

High paying affiliate links are quite effective when they embedded in your content, particularly when they are used as keywords. Banners are also used intermittently within the article to draw attention of the reader to the to a product or services of an affiliate merchant. Many successful bloggers have made substantial amounts of money just promoting links and banners of advertisers on their blogs or websites. The success of affiliate marketers depends largely on networking and building relationships.

Averagely, bloggers make from between $1,000 to $14,000,000 depending on the content type and the popularity of the blogger. Arriana Huffington, the legendary blogger and owner of the Huffington Post, makes a staggering $14,000,000 per month and is rated as the world’s #1 blogging site in 2017 by Forbes.

Reports in NetImperative show that revenue from affiliate marketing globally, increased by 16% in 2017, and increased by an average of 4% in number of orders. The global forecast of the Affiliate Marketing Industry shows that revenue in the sector will grow as high as $6.8 Billion in 2022. This growth is stimulated by increasing number of supermarkets and malls now opening online stores.

“Affiliate marketing is a high-value, low-risk strategy proven to drive sales and awareness for brands and revenue for publishers,” said Adam Weiss, General Manager and Senior Vice President of Rakuten Affiliate Network, one of the world's largest affiliate network. “When done right, it cultivates mutually beneficial and authentic relationships between brands and publishers, and those publishers and their audience.”

Rakuten Affiliate Network Welcome Program


The top earners in the blogging sector in 2017 are Huffington Post, Engadget, Moz, Mashable, TechCrunch and CopBlogger. Leading the pack is Huffington Post, the number one blogging site in the world, which provides very liberal view on life and politics, records an average monthly revenue of $14,000,000. The site, which is owned by legendary Arriana Huffington's was sold to AOL for $315 million in 2011.

Engadget is a technology and consumer electronics site and one of the first blogging sites to be acquired by AOL in 2005. The site is the second richest with a monthly revenue of $5,500,000. Rand Fishkin, who is the owner of Moz, the world's most successful blog about search engine optimization. Moz nets $4,250,000 per month, making it the third highest revenue earner in its category. While in fourth, fifth and sixth places respectively are Mashable with $2,000,000, TechCrunch $2,500,000 and CopyBlogger with $1,000,000 per month.

In trying to reach a decision on the most effective affiliate program to use, you must understand the importance to take into consideration the following factors, such as choosing the right advertisers,  effective and transparent payment policies, higher commission per sale and effective feedback channels. Many site owners have forfeited substantial amount of money they supposed to have earned but for the poor payment policies some affiliate programmes.

Some affiliate programmes have policies that charge a fee to send you your commission checks, either by mail or by courier service, which is often optional. Others charge for returned checks, i.e. checks that did not get to their destination and was returned to them. The charges are often very high and tends to discourage site owners.

3 November 2017

B2B Social Media, The Smart Option for Entrepreneurs

© March Oyinki 2017
The greatest challenge entrepreneurs face is attracting new customers. Little-known brands stand little or no chance competing in a market already saturated by popular names in any given business segment. Usually, the first year of startup presents many teething problems for new entrepreneurs. It is often a period whereby startups build up their brand, both in service delivery and quality of product as well as reputation.

It is a period when their integrity is tested and potential customers simply just wait and watch to see how their brand or services fair in the market place. Presumably, this is a period when their products, even when purchased, are done mostly for the purposes of trial; just to test and see whether it measures up to other known brands in the market that they have been using, and as such patronage is often at its lowest point.

Their client base only start growing when their products and services have been tested and considered to be equal or better than existing brands, both in quality and pricing. This sit and watch period sometime last for just more than a few months, and could extend for more than a year. At this point, what determines the long and/or short of the waiting period in the life of a new business venture, is the ability of the owner of the business to vigorously market their brand directly to the target audience.

Most startups do not have the big budget required to implement a marketing strategy that is far-reaching and can produce quick results. In such a situation, whereby resources are scare and they can only implement a low budget digital marketing plan, the most effective strategy apparently, is to focus the marketing campaign on B2B social media. Developing a marketing strategy around B2B social media reduces the possibility of wasting valuable resources to target the wrong audience and using the wrong social media channels.

We are all very much aware of the large number of social media platforms available to digital marketers, and how it is becoming increasingly difficult to choose the right digital marketing mix, especially for a low budget campaign. For a small business that is just starting, it is important to be focused and aim at your target audience, suing the most effective digital marketing channels.

Despite the overwhelming presence of top social media players such as Facebook, Twitter and YouTube, especially in the B2B social media environment, LinkedIn is still the favourable B2B social media platform mostly used by digital marketers. In a recent study by Social Media Examiner, it reported that more B2B companies are starting to look beyond LinkedIn.

Interestingly, LinkedIn has maintained its top position as the foremost B2B social media channels, and capturing 89% of the market share in that segment; and is closely followed by Facebook, the social media giant, which has 88% of the market share. Google+, YouTube and Pinterest are in third, fourth and fifth places, with each having a market share of 61%, 55% and 39% respectively.

Market studies also show that 80% of B2B searches are done on LinkedIn and 72% of top business executives conduct profile reviews of business owners on LinkedIn  before reaching a decision to purchase. Recent improvements on LinkedIn, such as the introduction of video screaming and its integration with Microsoft Office 365, has significantly increased the ease of using the platform, both on mobile and desktop environments.

In conclusion, it must be mentioned that entrepreneurs, especially startups, who rarely have sufficient funds to embark on an expensive digital marketing campaign, must realize the importance of determining the appropriate social media mix in their digital marketing strategy that can produce the most effective return on investment. This is the point where it becomes extremely important for entrepreneurs to engage a competent digital marketing company to help out.

31 October 2017

Digital Marketing Quick Reference Guide

© March Oyinki 2017
It is impossible for an individual to catch up with the barrage of digital marketing articles published on various blogging sites globally on a daily basis. There are over 6,000,000 blog posts every day and well over 614,000.000 tweets daily. This large number of posts make it practically impossible for an individual to keep up with the pace, and any one attempting to achieve such a fit is like trying to catch every droplet of the rain.

To provide a guide for digital marketing professionals and students who need these resources for the purposes of research and for business application or promotional campaigns, provided below is a compilation of some of my articles which were written to address these needs and create a pool of information for social media managers, influencers, curators, bloggers and digital marketers alike.

List of 72 published digital marketing articles: 
  1. How To Market Digital Marketing
  2. Mobile Marketing and the Growth of e-Banking
  3. How to Market Products on WhatsApp
  4. Google Ranking and SEO Criteria
  5. Eight Digital Marketing Trends to Follow in 2017
  6. The Digital Economy and the Demise of Retail Malls
  7. The Role of Social Media in Ecommerce
  8. Digital Payment Just Got Even Better
  9. Google Analytics: A Must Have for Digital Marketers
  10. Can You Optimize Your Website for Voice Search?
  11. Six Common Mistakes to Avoid on Social Media
  12. WhatsApp Groups Redundancy Rate Rises
  13. Firewall Blocks Shortened URL, Reduces SEO Performance
  14. How To Create And Tweet to A Twitter List
  15. Twitter List: A Powerful Lead Generation Tool
  16. Digital Merchant Blog Made Top Five ‘Digital Marketing’ Google List
  17. Seven Avoidable Digital Marketing Bad Habits
  18. How to Choose Products to Sell on Your Online Merchant Store
  19. Six Simple Ecommerce Startup Guide for Entrepreneurs
  20. 2017 Q2 Review of the Digital Marketing Industry
  21. Absence of Video Streaming Feature Affects LinkedIn Rating
  22. Free vs Paid Websites for Startups
  23. In the World of Digital Marketing, Content Is King
  24. Beginners’ Guide on How to Start a Blog
  25. The Role of Social Media in Politics
  26. Alert: Microsoft + LinkedIn + Yahoo! = Monopoly
  27. How to Boost Social Media Engagement
  28. Mobile Apps Are Powerful Marketing Tools
  29. Fast Tracking Lead Generation Through Twitter
  30. The Most Effective Social Media channel in 2017
  31. Who Needs Digital Marketing?
  32. Email Marketing is the Engine Room of Digital Marketing
  33. Relevance of Target Audience in Digital Marketing
  34. The Future of Digital Marketing in Africa
  35. The Importance of having an Online Business Presence
  36. Google Step in to Save Facebook from Ad Blocker
  37. Outlook Publishing for Email Marketing
  38. Top Five Email Marketing Software in 2017
  39. Scale Up Your Website to Improve Sales
  40. What is Digital Marketing?
  41. The Best Blogging Sites in 2017
  42. Blogging For A Living
  43. Email Marketing Produces Highest ROI
  44. Zero Budget Online Business Secrets for Entrepreneurs
  45. Search Engine Optimization and Lead Generation Strategy
  46. Multi-Channel Content Marketing and Reasons for Failure
  47. Mobile Marketing takes Front Stage
  48. Digital Marketing 101: Simple Steps for Beginners
  49. Social Media Policies Detrimental to Digital Marketing
  50. Digital Marketing Penetration in Africa
  51. Reasons Entrepreneurs Must Embrace Digital Marketing
  52. Prospects of Ecommerce and Digital Marketing
  53. Ecommerce: Catalyst for Economic Growth
  54. 20 Amazing Digital Marketing Facts
  55. Social Media and Web Algorithm Optimization
  56. The Rising Profile of Bloggers in Africa
  57. Bait Advertising and the Menace of Fake News on Social Media
  58. LinkedIn New Desktop UI Impact Performance on Social Media
  59. Content Marketing and the Video Streaming Twist
  60. How to set up an Ecommerce Marketing Site for Startups
  61. The Role of Social Media in Business
  62. Five Quick Strategies for Online Marketers
  63. Marketers Guide for Developing an Online Marketing Strategy
  64. Seven Digital Media Marketing Channels with the most ROI
  65. The Role of a Website in Digital Media Marketing
  66. Social Media: Clash between Business and Pleasure
  67. Why Brand Visibility is Important for Startups
  68. Ad Blockers War: It's Impact on the Digital Marketing Industry
  69. Some Hard Facts About Online Marketing
  70. Social Media 101: Do's and Don'ts
  71. Why some Online Marketing Campaigns Fail
  72. Why Affiliate Marketing remains the Backbone of Ecommerce?
     

27 October 2017

How To Market Digital Marketing

© 2017 March Oyinki

Digital marketing, like most other businesses, also require an effective marketing strategy. Marketing digital marketing as a brand, is as important as marketing any other brand. Starting out as a digital marketer without first putting together a thorough marketing strategy that provides the basis of how to market your brand could result in failure, not withstanding how much you may have invested in the business.

Digital marketing is a very broad industry, which covers a wide range of marketing channels and some of the common and most used marketing channels include, social media, affiliate, email, mobile, inbound, content, SEO, blog and many others. Each of these marketing channels are effective when used separately and could produce dramatic results when combined.

The digital marketing industry is growing quite exponentially, and this growth is associated with advertisements in social media and mobile devices; the two largest influencers and bedrock of digital marketing. As a digital marketer, developing the required skills and knowledge as well as broadening your understanding of the various marketing channels is essential to be a successful digital marketer.

It is also necessary to plan your marketing mix in such a way that it produces higher RIO. Using too many channels at the same time in a campaign may span out the impact too thinly for it to produce the desired result. Focusing on too many channels creates distraction, impedes the intensity and diminishes the result that using just a few effective channels would produce.

Developing a marketing strategy that ensures success; A strategy that is compact and have the potentials of achieving high returns. When selecting your marketing mix, it is crucial to consider at the top of your list two of the most effective digital marketing combo, which is social media and mobile as your foundation of your strategy.

This is so because, both social media and mobile marketing are the two most dominant platforms that over 80% of Internet users globally subscribe to. Social mobile has continued to grow and increasing number of digital marketer are depending more on social media and mobile devices. A combination of social mobile in a well-articulated manner produces higher returns than what is obtainable with website and desktop computers.

It is also important to choose a content type that has high yielding potentials such as video, videography, animated GIF and illustration. These mediums have been used by digital marketers for decades ad are proven to be quite effective in delivering advertising campaigns. Making the right choices in selecting your marketing mix is key to being a successful digital marketer.

Most marketing campaigns have target audience and the type of product or services marketed is often determined by the target audience. As such, choosing a marketing mix for a brand or business depends largely on the age, gender, class and niche market of the audience; and it is never a one-size-fits-all strategy. Each campaign has its own unique strategy, and as a digital marketer, understanding the principles becomes vital when developing a marketing strategy for your brand, just as it is fundamental for your clients.

Beyond just knowing the principles and publishing them on blogs as an expert, digital marketers have to also be on the streets like any other entrepreneurs would, and endeavor to solicit for customers. The best form of marketing still remains the face-to-face approach, and that is because it is always easier to persuade someone when having a personal discussion than not, because, it is easier for the customer to evaluate you and build confidence and trust during physical contact than through digital marketing channels.

The combining face-to-face marketing with digital marketing is a highly effective marketing method. Where face-to-face is not achievable because of geography or location, use email marketing. Email marketing produces similar results as face-to-face marketing. Emphasis must be given to the fact that customer engagement is an integral part of marketing and digital marketing is not an exception.

In conclusion, consideration must be given to the following when developing a marketing strategy for your digital marketing business:

Firstly, base your marketing strategy on social media. Select a few of the most effective channels that is suitable for the kind of audience that require your services.

Secondly, focus on mobile marketing. Because it is the most used device type to access the internet and it also has the largest market share.

Thirdly, use a content type that produces the highest conversion rate. Content type such as video, radiography, animated GIF and illustration.

Lastly, engage the customer in face-to-face discussions. Face-to-face is the best, and whereby it is not possible to do so, introduce email marketing in its place.